Enlisting the help of the right kind of sponsor to be your network marketing coach may be the best decision you’ll make for growing your business in 2021.
After all, the fastest way to the top is learning from someone who has not only ‘walked the walk’ — but is still crushing it to this day!
With that, let’s take a closer look at what a network marketing coach is and the 9 qualities you should be on the lookout for when considering working with a network marketing professional to be your sponsor.
What is A Network Marketing Coach?
Network marketing coaching, like business coaching, is certainly not a new concept but having a mentor is often recognized as one of the pivotal reasons for success by many top business leaders in our world today.
A network marketing coach is someone in the industry/your preferred network marketing company who can help sponsor you and identify exactly what the sticking points are in your business and provide you with a roadmap for success.
This person has already paid the proverbial price for the experience they’ve gained the hard way and are in a position to put you in the fast lane so you can capitalize on the growing opportunities in the space and, most importantly, help you avoid making the same mistakes that they did!
This can go a long (LONG) way to helping you save time — which is really what we all exchange for money — the effort and headache of trying to make it on your own and introducing you to the mindset needed to succeed.
Personally, when it came to getting into the right mindset to be the best network marketer I could be, I enlisted the help of Dave O’Connor, a top mindset coach, who helped me significantly along my journey to #1 in the UK.
Special mention must undoubtedly go to my special mum who got me into network marketing — she just celebrated 25 years working with the company and is still going strong!
Getting “the right coach” to sponsor you and hold your hand along the way is certainly one of the best investments that you can make in yourself and in your business, but, not all coaches are made equal…
I believe there are 9 qualities that you should identify in a mentor before establishing a relationship with just anyone selling their services online:
1. A Winning Attitude
This is undeniably one of the most important qualities to look out for! You can intuitively feel this type of energy when you meet people that have just got it.
Think back to all of the great teachers/friends/role models that you’ve had in your life that have supported you with gusto, and shared their wisdom to inspire you to see more in yourself than what you give yourself credit for.
Odds are that every single person that has made an impact in your life adopted a winning attitude towards everything that they do.
We are all shaped by our experience (see #2 below) and a winning attitude is tempered as much by our setbacks as it is by making it out to the other side.
A great coach has seen it all and understands that to get the best out of anyone they need to help them develop a mindset that counts their blessings, controls what they can control, but always focuses on the bigger picture.
2. The Right Kind of Experience
There are so many self-appointed gurus with outlandish marketing ploys and claims to be found on the internet in this day and age…
Just because someone says something online doesn’t mean that it is necessarily the truth.
It’s imperative that you do your homework when evaluating the right kind of person to sponsor you:
- Ask for detailed client testimonials
- Reach out to people that have worked with them and ask them about their results
- Read the content they’re sharing on their social platforms
- Speak to them personally and get a feel for what kind of person they are
- Google them online and see what you can unearth
With all this groundwork done, you should have a pretty clear picture of whether or not this person has the experience you’re looking for.
3. The Tools To Help You Succeed
This certainly does tie in with having the right experience to help you avoid the same mistakes they made on their own journey, but talk is cheap without the right tools to make stuff happen.
To succeed in network marketing in the 21st century you need to adopt a modern approach to the game and work with the right company.
Most network marketing companies have a specific way of doing things, so it’s important to ask your potential coach about their company, the tools they use to generate leads and what makes them different from other players in the space.
Take a look at their own marketing online and determine if it resonates with you — are they practising what they preach?
Another good litmus test is to check how often they’re producing fresh content and that they should be extremely active online.
4. A Network You Can Leverage
We are all the sum total of our network in this game (and life, really) — after all, “it’s not about what you know, but about who you know.”
A great coach has most likely built a thriving business with the help of talented, hard-working individuals that bring another dynamic to your journey, and one that you can leverage for all sorts of things:
- Making new friends (I’ve made some lifelong friends with my business)
- Fresh perspective being exposed to like-minded people from all walks of life
- A solid support structure that you can count on
- Get to know people in an array of different professions (it’s always nice getting advice from someone in the know)
- Access to tried and tested methods/knowledge from people that want you to succeed
Knowing a lot of people and getting to know more can be one’s biggest asset in this industry as it’s such a sociable profession.
5. Flexibility and Accessibility
One of the greatest advantages of working in network marketing in these times is the flexibility it provides, and the same should be true for your coach.
Your potential coach should be in a position to give you the time of day and set scheduled time aside to work with you.
Discuss how much time they’re able to give you, how and when you’ll be able to reach out to them and what level of support you can expect from them.
It’s important to have all of this defined upfront so that you can rest assured that they will be available to help you grow at your speed!
6. A Willingness To Share
This goes without saying, but any coach that is reluctant to impart their experiences with you (both good and bad) is probably not a good fit if you value complete transparency.
Nothing/no one is perfect in this life and having someone who is open enough to share so that you don’t have to make the same mistakes is what great coaches are made of.
You’ll know you’re dealing with the right person by how they communicate (see #7 below) their experiences to you, and most importantly, how they’re able to help you deal with situations from a practical standpoint.
Anyone that has truly earned their network marketing chops would only be too glad to walk you through the ins and outs of the business.
7. Great Communication and Listening Skills
Network marketing has taught me so much about being a good communicator, but even more so, about being a better listener.
From a communication standpoint, they need to be able to clearly communicate their methodology/strategy with you and give you confidence in their system:
- Are they well-spoken?
- Does what they’re saying make sense to you?
- Do they answer your questions thoroughly?
From a listening standpoint, they need to be able to give you an opportunity to express yourself, to feel heard and even be a shoulder to cry on sometimes — we’re all only human, right?
Having both of these skills and sharpening them with your own interactions are incredibly useful for your network marketing business, so it’s only right that your coach should also have them!
In the world of network marketing, there are plenty of personalities that talk a big game to anyone that is willing to listen.
That being said, there is a big difference between overconfidence and assured confidence.
I’ve always maintained that the proof is in the vertitable pudding when it comes to results and that those, ultimately, will speak for themselves.
Finding someone that has an unwavering belief in their planning and system (and can back it up with results) is what I would define as assured confidence.
A great coach will not leave you with empty promises, but with a solid roadmap that instills confidence in them and the people they work with.
9. Challenges You and Holds You Accountable
For the coaching process to really work and come full circle, you need to have someone that is going to challenge you in ways that are conducive to your professional growth — and if you’re lucky enough, impact you on a personal level.
They are going to be there to share in your successes, support you when things get tough, and hold you accountable to go after your goals no matter what!
This is probably one of the most difficult qualities to discern from the outset, but I think that if your potential coach ticks the other 8 boxes above, you should expect that they’re going to go all-in with you and be excited to have you be a part of their team.
Speak To Me About Becoming Your
Personal Network Marketing Coach
Working with a coach is an investment that can completely change your business for the better if you find the right person to work with.
I sincerely hope that this has given you a bit more to think about when you’re vetting potential candidates so that you don’t go into it blindly.
If you resonate with anything that I’ve shared above (and you’ve done your research), I’d relish the opportunity to talk to you about how I can help you take your business to new heights in 2021.
Have some questions or comments about picking the right coach?
Please drop me a message below and I will personally respond to you.
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Until next time, stay safe and stay motivated in 2021!